Corporate identity

As part of the corporate identity package, we design your logo, letter head and business card.

A logo is the image which represents a company or its product or its services. Its function is to create a memorable, recognizable impression on customers mind. A logo is essentially at the heart of a corporate identity.

Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than an exercise in aesthetic. A logo must be a positive depiction of the product or service it represents. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.

There are five basic types of logos, which can be used alone or combined within one design:

Wordmarks – A wordmark is a logo comprised of text only featuring a unique typographical treatment used to convey the brand’s message or positioning.

Letterform marks – Letterform mark use one or more letterforms as a symbol to convey the brand message.

Marks – A mark is a literal and often pictorial representation of a company or product. The image is usually a reference to the company or a brand attribute.

Abstract marks – Abstract marks and symbols use form to convey a concept that is relevant to the brand message.>

Emblems – Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning

Creating a logo is always a process - one way to start is to select a shape which represents the concept of the company, and begin playing with it. The idea is to come up with something interesting or intelligent, whether a viewpoint which is different, or an unusual combination of shapes. Perhaps it will be something which will require some guesswork on the part of the viewer, but then be clear when they look at it another way.