Search Engine Optimization

Search engine optimization (SEO) is a process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. I&G tech develops and implements search marketing strategies to help clients connect directly with prospect customers, generate sales and build brands. We develop customized, result-oriented, full-service search engine marketing programs that tightly integrate search engine optimization (SEO), paid search advertising and mobile search for a maximum ROI. Every client has their own specific search marketing goals and objectives. Therefore, we start every new search engine marketing program with defining the customer requirements, goals and ROI metrics. Then we utilize the most effective combination of search marketing tactics to deliver the results..